Building a simpler way to find verified homes.
01The Challenge
Renters didn't trust listings. Agents didn't trust renters. HomeLink had traction but no clear position, an app that tried to serve everyone, and a funnel leaking at the first search.
02The Approach
We reframed the product around one promise — verification. Every decision after that was tested against it: what gets listed, what gets shown first, what the brand says before a user taps anything.
03The Build
A rebuilt search and verification flow, an agent onboarding system, a full identity refresh and a marketing site designed to convert first-time renters.
04The Outcome
A product with a reason to exist in a crowded category, and a funnel that finally holds.
3.1x
Search-to-enquiry rate
62%
Faster agent onboarding
11 wks
Idea to launch